“Small business marketers must understand the limitations of organic reach to maximize the impact of social media marketing.”
About the Speaker
Helping hard working entrepreneurs be the hero their family deserves.
My greatest joy comes from helping small businesses compete effectively in their chosen niche market against national and global brands. As an independent consultant I have access to all the tools and channels so we pick the most effective combination for your unique situation.
24 years in the US Army (much of which was spent directing plans teams and operations centers for 2 and 3 star generals) followed by 3 years running a print shop gives me a unique perspective on marketing.
Organic Reach for Social Media Marketing
Small business marketers must understand the limitations of organic reach to maximize the impact of social media marketing. Is the only solution to pay for social media advertising? Or does the marketer have an opportunity to leverage how the algorithms work to achieve the desired communication objectives?